Jul 27, 2016
How To Launch A New Business
Starting a new business or adding a new product line to your existing service portfolio can be the most exciting thing you ever do – but it can be one of the most daunting too. There are so many different elements to think about, it’s very tempting to rush in and start trying to sell without taking the time to really pin down the who, what, why, when and how of your new service. It’s also really easy to get seduced by people trying to sell you the latest marketing idea or method, which could eat into your time and potential profit before you’ve even begun.
Emma and Anneve, directors and co-founders of The Marketing Matrix have managed launches which have ranged from large corporates with seven-figure marketing budgets to startups with little more than a great idea and some clever code.
Whatever your budget, clear messaging, a detailed understanding of your ideal client and a targeted approach to your communications campaign will create a strong foundation for growth.