Aug 27, 2016
Its how big business experiences can help SMEs.
On this edition of Business Connections Live we discuss taking things to market and the things you should be aware of.
Have a plan, be passionate about what you do but be objective and ruthless about some of the decisions you make along the way. Michael recommends that you start at the top with the big picture which is understanding the market which helps you to understand your customer and their needs.
On, Big Brand Lessons For Smes we look at:
Our guest on this edition of Business Connections Live is Michael Johnson Managing Director – AA Financial Services
This programme is a fascinating insight into the techniques that successful brands like the AA use to market and grow their business in a competitive market place.
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