Sep 27, 2018
So how to improve your pricing strategy? For many businesses, they find themselves in the dilemma of how to price the product and services they offer. Getting this wrong can have a catastrophic effect on the profitability of the business. On this edition of Business Connections Live, we explain the basic principles that any business can apply to their pricing strategy to increase profits and help their business grow.
Mark Peacock, The Pricing Coach, will be talking about why pricing is the most important part of your business mix, and he will be offering simple tips and advice that any business can use to improve their prices and increase their profits.
Mark has had a 25-year career with large brands in marketing, product and business management, and has run a +£20m business with over 100 staff, growing its bottom line by over 250%. Pricing has always played a part in Mark’s approach and his passion is now helping SMEs to increase their profits through better pricing strategies that deliver greater customer value.